We get you closer to reality.

We’re a full-service Insight agency helping big brands understand people so they can better influence decision-making.

And the best way to do that is by getting closer to reality. From biometric testing to real-world observation and experimenting in high-fidelity virtual environments, we always look for the solution that gets us closer to the truth.

And we’re very lucky. We sit and work closely with world-class talent. From strategists, to designers, to producers. This means our clients come to us for end-to-end solutions, starting with Insight and finishing with real-world executions.

Who we’ve helped get closer to reality

The impact we love to make

Using eye-tracking and co-creation with shoppers, we helped Warburtons redesign its in-store fixtures, which resulted in a 72% sales uplift.

Using literature reviews and iterative design experiments, we designed new recycling bins for McDonald’s, increasing customer recycling rates by 137% and recycling accuracy by 92%.

Using our bespoke visual conjoint experimentation platform, we optimised PayPal’s social media campaign, delivering a 70% increase in sales and reducing the cost of acquisition by 18%.

The methods we use

  • Leveraging data to reveal how people have behaved.

    Examples of approaches:

    • Purchase Patterns

    • Social Listening

    • Footfall & Flow Analysis

  • Bringing the ever-changing world that people experience to you.

    Examples of approaches:

    • Category Snapshots

    • Situational Safaris

    • Semiotic Profiling

  • Bring behaviour into view with unexpressed but undeniable reactions.

    Examples of approaches:

    • Eye Tracking

    • Emotional Measurement

    • Neuro Reactions

  • Prototype and play with psychological and design principles.

    Examples of approaches:

    • Practical Prototyping

    • Design Experimentation

    • Choice Engineering

  • Simulate flexible, immersive spaces to optimise the end arena.

    Examples of approaches:

    • Scene Testing

    • Co-creation

    • Agent-Based Sims

Contact Us

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