Your creative needs to work harder than ever to grab people’s attention. We help brands ensure their creative also works smarter.

We optimise creative for attention by combining:

• Category semiotics: Documenting the creative landscape where your brand and competitors compete – in real life and online

• Attention tracking: Eye-tracking and biometric measurement to reveal how people notice and engage with your creative

• Virtual environment testing: Creating fully immersive virtual environments to pretest campaigns and measure attention

• Creative experimentation: Finding the optimal creative execution from thousands of iterations using our bespoke visual conjoint technique

We do this across:

Retail Merchandising | Packaging Systems | Social Stories | OOH | Menus | Service Touchpoints

We do this for:

McDonald’s | Starbucks | PayPal | John Frieda | Warburtons

Bad CX sticks in the mind. And it hurts your brand. But it’s all too common. We help brands ensure their experiences are memorable, but in a great way.

We design great CX by combining:

• Biometric tracking: Eye-tracking, immersion wristbands and galvanic skin response (GSR) to measure attention and emotional engagement across journeys

• Camera analytics: Cameras and sensors that track movement of people and crowds within your branded environment

• CX moments: Conducting CX safaris to map the experiential journey and key moments that matter

• Spatial and service design: Optimise environments before they’re created using advanced modelling techniques such as agent-based simulation

We do this across:

Events | Retail & Restaurant Journeys | Spatial Design

We do this for:

E.ON | TSB | McDonald’s

We believe that the false consensus bias is real. Especially in the boardroom. We help brands remove the risk of misunderstanding customers – by bringing them closer.

We increase stakeholder empathy by combining:

• Insight events: Structured events bringing together senior stakeholders, guest experts and customers to debate, discuss and share insights

• Stakeholder safaris: Curated excursions into the real world, visiting competitors, observing customers and taking time to reflect together

• Always-on competitive intelligence: Hot-off-the-press category and competitor news direct into the inbox of hundreds of clients each week

We run a Customer Quest Insight event every year for McDonald’s:

“I'm not sure you can improve on this. Keeping abreast of competitors and the views of our customers is obviously key to our future success and this session nailed that for me.”

Fainareti Schortsaniti,

Head of Consumer Insights, McDonald’s

Tracking user behaviour is easy. But knowing why it happens is harder. We help brands understand why people scroll, skip, click, tap and check out.

We design and optimise UX by combining:

• Heuristic reviews: Systematically analyse digital journeys against our standardised 300-point usability checklist

• Digital analytics: Assess your online presence and performance vs. competitors to identify areas of optimisation

• Eye-tracking: Test key journeys and conduct user interviews alongside eye-tracking to enrich our understanding of the experience

We help elevate user experiences across:

Websites | Apps | Service Design | Payment Kiosks

And for the following brilliant brands:

Starbucks | E.ON | Card Factory | Asda George | Royal Mail

Habits are notoriously hard to change. But we love a challenge. Our behavioural experts help brands identify the right triggers, design and messaging to change behaviours.

We researched, designed and created new recycling bins for McDonald’s, which resulted in a 137% increase in customers recycling in general and a 92% increase in recycling accuracy (versus control).

We partnered with McDonald’s from research to launch, including:

1. Exploring the science around recycling via a literature review

2. Designing and building cardboard prototypes 

3. Observation and measurement of prototype usage

4. Designing and building the in-restaurant solution

5. Real-world testing in restaurants using camera analytics to track behaviour

“This project has been customer-focused from the start thanks to the insightful research from Linney – and the results speak for themselves. We are delighted with the fantastic improvements seen in the recycling rates and accuracy, and look forward to replicating across the rest of the UK and Ireland to meet our Plan for Change goals.”

Helen McFarlane,

Sustainability Manager, McDonald’s